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Digital and online · Skill

Social media management for small businesses

Run Instagram, TikTok and WhatsApp pages for shops, salons and eateries for a monthly fee

Money to start
₦150k – ₦450k
Profit a month (estimate)
₦100k – ₦450k
Money back in
1–4 months
Today2 years
Your time
Part-time to start, about 2 hours a day per 3 clients

Figures checked: not set yet

Overview

Shops, salons and eateries across Nigeria sell through Instagram, TikTok and WhatsApp, but the owners are busy running the business and their pages go quiet for weeks. You take that work off them: planning posts, making simple photos and short videos, writing captions and replying to messages, for a monthly fee. Owners pay because a page that looks alive brings in customers who would otherwise go to the shop next door.

Income comes from monthly retainers, so a handful of steady clients is the first goal, with ad management charged as an extra. Beginners usually go wrong by charging too little, promising sales they cannot control, or taking on more clients than they can keep up with. It suits someone who is comfortable on a phone, writes clearly, meets deadlines and can walk into a shop and pitch.

Works well in Lagos, Abuja (FCT), Port Harcourt, Ibadan, Enugu, Kano, Remote

Want the full details?

Costs line by line, suppliers, permits and every step to start.

One-off ₦5,000 to plan a ₦150k – ₦450k start-up.

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Inside the full plan

  • Type and scaleProduct, service or skill; small, medium or large
  • Start-up costMinimum, average and ideal capital, and what the money is spent on
  • Expected earningsTypical revenue, profit margin and time to break even
  • RequirementsEquipment, space, staff, skills and licences
  • Legal sideRegistration, permits, taxes and basic compliance
  • MarketingFinding customers, pricing and promotion channels
  • Suppliers and sourcingWhere to buy stock or tools at good rates
  • Location fitWhere this idea performs best
  • Alternative routesOther ways to start or grow it if the first plan does not work
  • Funding optionsSelf-funding, partnerships, loans, grants, starting small
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Figures are estimates based on current market prices and typical results. They are not guarantees. Your costs and earnings will depend on your location, prices on the day and how you run the business.

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